Sponsorship and Product Placement

Film Revenue

Rizzle Kicks video - 
What product was placed in here for a fee?

• BMW - Mini
• Beats headphones and speakers

Ways of getting sponsorship?

When creating a product such as a music video, film, magazine shoot, the props, costumes and the stuff that they use provides sponsorships opportunities.

Sponsorship of E.G the premiere league there is sponsorship around the side of the pitch and on footballers shirts.

OK/GO MUSIC VIDEO - Questions on sponsorship 

1. What is the purpose of the music video?
The point in the music video is to try and sell the chevy car too a different target audience than the expected one.

2. Who is it sponsored by?
The music video is sponsored by Chevrolet.

3. Why did OK GO agree to this? what is their view on music videos?
They agreed to do this because they wanted to do and produce something that was different too what they would normally do. Creating something different too what they normally do will help them become more popular as they are venturing out of the normal. This will bring different types of audiences in as well as there normal target audience.

4. Which companies have sponsored OK GO's work so far?
Land rover, samsung and the State Farm insurance.

5. How much sponsorship did they receive from the company?
The company said that the average TV commercial is somewhere between $500,000 and $1 million.

6. What did the sponsorship buy?
The sponsorship bought a couple of Sonic cars,  including a modified one by an LA movie car shop with a variety of swinging arms that are operated by a trunk cylinder. They also bought a mechanically T-bar on the roof to jangle overhead chimes. It also paid to set up engineer that worked out all of the instruments and course layout. Plastic drums, glass and cars were driven at various speeds with sound tubes making deep moaning noises. They also paid for Kulash to go to stunt-driving school to learn how to hold speeds, do hand break turns and stop on marks.

7. Where was the filming location and how many separate location set ups did the production team need to create? 
The company rented canyon ranch off the highway connecting LA with the Mojave Desert. They may have chose this certain location as it is real and they would want the production to look as realistic and be effective as possible.

8. How long did the video take to make? 
The video took 4 days too make.