Franchising

What is franchising? 

• A media franchine is a collection of related media in which several works have been produced from an original creative work such as a film or TV. 

• Franchising is a business strategy. It is a marketing system for creating an image in the minds of current and future customers about how the companys products and services can help them. 
• It is a good method for distributing products and services that suit customers/audiences needs.

Franchising is a form of business that the owner of a product, service or method obtains distribution through affiliated dealers.

Franchisor = The one that owns it

Franchisees = The one that buys it 

Advantages - 

• The risk of reducing business failure is reduced by franchising. 
• Products and services will have already established a market share. 
• You can use a recognised brand name and trade mark. Which will help  you benefit from any advertising and promotion by the owner of the franchise. 
• No prior experience is needed 
• Franchise enables small businesses to compete with big businesses. 

Disadvantages - 

• Costs may be higher
• The franchise agreement usually inlcudes restrictions on how you can run the business.
• You may find it difficult to sell your franchise
• All profits are usually shared with the franchisor 
• Franchisor may go out of business 

Examples of franchises- 

• Harry potter
• James Bond 
• Star wars
• Batman
• Transformers

About BBC worldwide - 

•  BBC worldwide is the main commerical arm and is owned subsidiary of the British Broadcasting Coporation (BBC). 
• BBC helps keep  the licence fee as low as possible. 
• They exist to support the BBC public servcie mission and to maximise profits on its behalf. 
• This is acheieved throguh investing in, commercialising and showcasing content from the BBC around the world that is consistent with BBC standards and values. 
• The BBC is branching out into the world of franchising.
• They are working co-operatvely with other organisations and creative partners to create high ends dramas that are exported around the world. 

Global markets - 

BBC worldwide has identified five markets that have high growht potential. These markets are Asia, Central Europe, Middle east & Africa (CEMA), Northern Europe and Western Europe. All of these are collectively known within BBC worldwide as global markets