LO1 and LO2 test - reflect and perfect

 1. Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation. (10)
The client brief has a specific deadline that has to be met for five weeks at a time. It is explicit that the video must include shots of the footwear range, name, logo, contact details, 4 clips minimum, and a range of different camera angles that are open to interpretation and so on.
The time of the video can be interpreted to anything between 20 and 40 seconds. The target audience of the video is between the ages 8 and 14 which is because the footwear is aimed at a younger audience. The requirement of this is open to interpretation. The video must meet this target audiences needs by adding relevant texts, fonts, colours and music. The video is also a promotional video which helps promote the product which is an implicit requirement.

2. What logistical issues can you foresee when creating this video? (4) 
One logistical issue may be hiring actors and a crew. The productions cannot happen without the actors. Another issue would be having a location outside and the weather is bad. If this were the case, the whole day's schedule would be ruined and another day would have to be paid for, which leads to another issue of waisting too much money. Also having the location rented out for a long enough time could be an issue, as a range of shots are needed. The production is also on for a short amount of time. 5 weeks may not be long enough to film everything.

3. What potential legal issues will need to be addressed? Outline briefly the impact each one may have on the project and how they might be dealt with? (8)

One main issue would be gaining the legal rights to use the music that has been chosen. As you don't own the rights to the piece of music, it would be seen as copyright if you weren't given permission by the owner to use it. Another main legal issue would be making sure there are design rights on the products that have been made so that no one can steal your product. This is to ensure you don't loose legal ownership of the product and video. There also has to be location release forms in place. The impact of this is if the production is taking place in a public area then permission from the council and people around the set would have to of given permission, especially if it is private land. Also having children work on the production they have specific contracts that have to be signed otherwise they cannot work on set at all legally. 

4. Produce a mind ma or mood board exploring how the age of the target audience will impact the design/content of the video (5)

5. Identify two costs associated with filming the advert for Zoo Shoes and explain how these costs impact on the project (4)

One main cost would be paying for all the staff working in production e.g. director, producer, make-up etc. (this is for expensive and can take a lot of money). If the staff of sent is well-known producers they are going to be a lot more expensive compared to producers that are not known. Another cost that is associated with filming is paying to rent/buy all of the equipment that is needed and to pay for the location that the advert is going to be filmed in.Both of these have an impact on the project because it is all crucial too have to make a successful production, however, it can be very expensive leaving us with a lower budget for everything else. Another cost that is crucial is paying for the rights of the music that is used. If this is not paid for the production could be sued and may have to pay a large sum of money. This is because the rights of the music is owned by someone else.

6. What market research could be done to learn more about Zoo shoes, and what is one outcome of this market research? (3)
A focus group market research could be taken it to find out more about Zoo shoes. An outcome of this market research is that it is quick and gains a lot of information from other people about the product. The market research will also help to see if there is a gap in the market and so whether or not the product Zoo shoes is a good fit for the gap.

7. Identify one type of project management tool that you could use to keep track of the project tasks and explain why it is suitable for this project. (3)
One project management tool would be a 'to-do-list'. These are helpful and suitable for projects like Zoo Shoes because it gives you can order to do things and is a clear and good way to be organized and get everything completed.

8. The film needs to be tested before it is sent to the client for approval. Outline what type of research this is and how you could go about completing this research. (3)
This type of research is market audience research. It would be tested by doing a market research to try and identify your target audience and their opinions and thoughts on the project that has been created. A market reseach could be done by a focus group, questionnaire or survey etc.