1. Who can do/does audience research?
Primarily the main people that will take out audience research are media producers that want to find out information about their audiences for their productions. Media producers often research other production companies to determine how they budget, plan and market their prodcuts to a target audience. Also there are specific people where there job is too take and find out about different types of audience research for differenrt productions.
2. When should audience research be done?
Audience research must be taken place throughout the production. Research is needed before, during and after. It is taken out before the project too help the producers get a better taste of the target audience. It will help the producers to know what to produce to meet the target audiences best needs. The audience research is one of the most time consumong stages as alot of detail has to go into it too ensure that the correct information is being gathered. If the audience research is not carried out correctly then the production will end up being a watse of time and money. Knowing who your target audience helps to create a bigger and better variety of ways to advertise your production that is create. Having a good amount of audience research is also to help get the best feedback possible.
3. Why should audience research be completed?
Audience research should always be completed because it helps to iscover information about the audience we are looking at. It helps us to gain information to be able to plan budgets, fundraising, promotions, merchandising etc. It helps to manage organisations effectively and prioritise what we should be spending on facilities and services. It also helps us to understand current audiences and identify potential new audiences.
4. What research methods can be used?
There are so many different types of research methods that can be used. All research methods have their own strengths and their own weaknesses. Qualitative data is an in depth analysis into why your auidence behaves in such a way. This data cant be measured as easily but is very useful because it gives context. Quantitative data deals with quantities and numbers, and is easy to measure. This data would be useful for statistics to show clear graphs of audience behaviour. Mixing these two together helps define the findings and then describe the findings.
Surveys and questionnaires are one of the best ways to gather data together. This is because it can provide you with quantitative data that is easy to measure and to analyse. They can be created online and sent by email, social media and advertised on websites. Websites online such as survey monkey, zoomerang or Polldaddy all create surveys and questionnaires. However, they can also be created in person. If you post a survey online, there is no control over who takes part in it.
There are many advantages such as they are quick and easy to make and send out, they are large sample and they are easy to measure. There are also some disadvantages which are not able to gain detail behind the responses and it doesn't ensure responses from relevant participants.
Interviews is usually a conversation that takes place between two people. This interviewer is the one that asks questions to develop in depth insight into audience behaviours. Interviews gather qualitative data and are usually conducted in person, texting or on the phone. Skype and GoToMeeting are also used for interviews if it is not possible to speak to your participants in person.
Interviews are really good for finding out the story behind the data. Advantages of taking part in an interview are being able to gain in depth responses and they ensure the participants that what you are speaking about is relevant to your research. The disadvantages are that they are not as easy to measure and to analyse, and the participants could be influenced by the person intervieiwing.
Focus groups
There are so many different types of research methods that can be used. All research methods have their own strengths and their own weaknesses. Qualitative data is an in depth analysis into why your auidence behaves in such a way. This data cant be measured as easily but is very useful because it gives context. Quantitative data deals with quantities and numbers, and is easy to measure. This data would be useful for statistics to show clear graphs of audience behaviour. Mixing these two together helps define the findings and then describe the findings.
Surveys and questionnaires are one of the best ways to gather data together. This is because it can provide you with quantitative data that is easy to measure and to analyse. They can be created online and sent by email, social media and advertised on websites. Websites online such as survey monkey, zoomerang or Polldaddy all create surveys and questionnaires. However, they can also be created in person. If you post a survey online, there is no control over who takes part in it.
There are many advantages such as they are quick and easy to make and send out, they are large sample and they are easy to measure. There are also some disadvantages which are not able to gain detail behind the responses and it doesn't ensure responses from relevant participants.
Interviews is usually a conversation that takes place between two people. This interviewer is the one that asks questions to develop in depth insight into audience behaviours. Interviews gather qualitative data and are usually conducted in person, texting or on the phone. Skype and GoToMeeting are also used for interviews if it is not possible to speak to your participants in person.
Interviews are really good for finding out the story behind the data. Advantages of taking part in an interview are being able to gain in depth responses and they ensure the participants that what you are speaking about is relevant to your research. The disadvantages are that they are not as easy to measure and to analyse, and the participants could be influenced by the person intervieiwing.
Focus groups
Observations
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