http://www.marksandspencer.com
I think that the target audience of this website is adults, parents and grandparents. Marks and spencer's are targeted at an older variety of people. I estimated that this website would be ages between 30-80.
- Colour Scheme - Black, white, gold - Gold connotes 'The best" about quality
- Layout - Simple and easy to use. Busy layout. Lots of images
- Fonts - Basics fonts that are eye catching and easy to read.
"Inspire me' Section shows that it is strongly aimed at women. This is because in this section there is a lot of us of makeup and home sections, which is likely that women will click on rather than men.
The front page is full of offers and deal's, such as 50% off star buys, 10% of all food to order, 20% off selected hampers and Buy 2 Wines cases save 25%. All of these offers may indicate that M&S are trying to target towards people that have money but also are trying to save money.
- This is Katie
- She is 38 years old
- She has 2 children. One is 10 and one is 8.
- She is currently christmas shopping for her children and family and loves shopping in M&S
"I have bought a lot of my presents for my husband and parents this year at M&S because of the fabulous deals there and there cloths are lovely quality. buying from the M&S is fabulous, has everything on there and is so simple to use!"
This is a screenshot of the Marks and Spencers front home page. As you can see it is a very busy home page which has positives and negatives to it, depending on the person shopping on the website. For example, an older person may find it difficult to use because there are so many different sections on the website. Whereas, a young peson maybe in their 30s or 40s may find it very simple to use because all the secions are extremely broken down into caterogies.
Fantastic work Hannah! You've applied all you have learnt about target audiences and analysed in depth a website of your choice. This shows a great understanding.
ReplyDelete